Local brands are an important part of Egypt’s economy. They provide employment opportunities for locals and stimulate innovation in the country. They also create a sense of national pride as Egyptians are proud to support their own products and services. Additionally, local brands can help to diversify Egypt’s economy by providing new products and services that may not be available elsewhere. This can help to attract foreign investment into the country as well as increase exports. Finally, local brands can help to reduce poverty levels in Egypt by providing jobs and income for those living in rural areas or other disadvantaged communities.